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　　全球智能手机的出货量出现首次下滑。在市场对新手机需求普遍减弱之际，“iPhone疲劳”拖累了一度势不可挡的苹果(Apple)主打产品的销售。

　　After close to a decade of stellar growth, analystssay a tipping point in the smartphone market hasbeen reached as most people already have a phone,phablet or tablet device.

　　分析师表示，在经过近十年的出色增长之后，由于多数人已经拥有了一部手机、手机平板或平板电脑，智能手机市场已达到一个转折点。

　　Applepopularised the smartphone market with the launch of the first iPhone in 2007. The USgroup said this week that it had suffered a 16 per cent fall in unit sales in the first quarter andwarned that the next quarter could be even worse, bringing to an end the company’sremarkable period of growth.

　　苹果在2007年推出首款iPhone，催生了智能手机市场的高人气。就在本周，这家美国集团表示第一季度销量遭遇了16%的下滑，并警告下一季度情况可能会更糟糕，从而终结了该公司非同寻常的增长期。

　　“Apple is facing iPhone fatigue and pressure is mounting for Apple to innovate a new wowdesign beyond its standard rectangle form factor,” according to Strategy Analytics, themarket research group.

　　根据市场研究集团Strategy Analytics的说法：“苹果正面临iPhone疲劳。苹果受到越来越大的压力，要求它创造出突破标准的矩形外形的令人惊叹的新设计。”

　　Apple was not totally to blame, however, as global smartphone shipments fell 3 per cent inthe first quarter of 2016 to 334.6m, down from 345m units in the same quarter of 2015. Thequarter was the “first time ever since the modern smartphone market began in 1996 thatglobal shipments have shrunk on an annualised basis”.

　　不过，也不能把出货量下降全部归咎于苹果，2016年第一季度全球智能手机出货量下降3%，至3.346亿部，低于2015年同一季度的3.45亿部。该季度是“自1996年现代智能手机市场诞生以来，全球出货量首次出现同比收缩”。

　　Strategy Analytics also pointed to the increasing maturity of major markets such as China,which is the biggest country for smartphone sales in the world, and consumer caution aboutthe world economy.

　　Strategy Analytics还指出，中国等主要市场日益成熟，消费者对全球经济也十分谨慎。目前，中国是全球智能手机销量最高的国家。

　　Strategy Analytics said that Samsunghad shipped 79m smartphones in the first quarter, a 4 percent fall from 82.7m in the same period last year, but remained the biggest in the market with a24 per cent share for the quarter.

　　Strategy Analytics表示，今年第一季度三星(Samsung)的出货量为7900万部，比去年同期的8270万部低了4%。不过，三星依然是市场老大，占该季度市场份额的24%。

　　Samsung’s latest Galaxy S7 flagship has at least supported sales for the South Korean group,with a strong start for a device that has met with favourable reviews. LGand Sonyalso reportedweak smartphone sales.

　　三星最新的旗舰产品Galaxy S7至少撑住了这家韩国集团的销售，这款受到好评的手机开局十分强劲。LG和索尼(Sony)报告智能手机销售疲弱。

　　Of the three biggest smartphone makers, only Huawei, the Chinese telecoms technology group,showed any growth. Huawei remains the third largest smartphone maker with an 8 per centshare of global shipments, up from 5 per cent a year ago, following a 64 per cent growth insales in the past year.

　　在三大智能手机制造商中，只有中国电信业高科技集团华为(Huawei)显示了增长。华为依然是全球第三大智能手机制造商，其占全球出货量8%的份额超过了一年前的5%。华为在过去一年里销量增长了64%。

　　A number of lesser known companies are now also gaining market share, with Oppo, a cheaperbrand popular in Asia, shipping 15.5m smartphones in the period to take fourth place.

　　还有多家知名度较弱的企业也在赢得市场份额。在同一时期内，亚洲很受欢迎的较廉价品牌Oppo智能手机出货量为1550万部，居市场第四。

　　The data from Strategy Analytics were countered by similar research from IDC, which found aslight rise in global shipments from 334.3m to 334.9m.

　　Strategy Analytics的数据与IDC的类似研究存在出入，后者发现全球出货量略有增长，从3.343亿部增至3.349亿部。

　　However, the IDC data showed the smallest year-on-year growth on record, suggesting thatthe trend is the same even if the numbers are slightly different.

　　不过，IDC的数据显示了有记录以来最低的同比增幅。这意味着尽管具体数字略有不同，但IDE得出的趋势是一样的。

　　“As the China market matures, the appetite for smartphones has slowed dramatically as theexplosion of uptake has passed its peak,” IDC said.

　　IDC表示：“随着中国市场趋于成熟，在爆炸式购买浪潮的顶峰期过了之后，对智能手机的购买意愿已急剧放缓。”

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