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　　Newspaper readership is in a steep decline in theUnited States as younger people seek news on theInternet.

　　Newsweek magazine went exclusively digital in December 2012, but last month started printingagain under its new owner, IBT Media.

　　But IBT’s director of audience engagement, Kate Gardiner, says the print magazine’s targetaudience is not young.

　　“Those people are going to be an older demographic, they are going to be wealthier, they aregoing to be much more engaged in international policy and economics and things like that, butour main users on social media are going to be much younger," said Gardiner.

　　Gardiner was one of the many news company representatives promoting digital online productsat the recent South by Southwest Conference in Austin, Texas.

　　The Knight Foundation’s Michael Manness says digital journalism is still in a wild developmentstage.

　　“Anyone can publish, anyone can produce, anyone can have a voice in it, so it is a lot of noiseright now," said Manness.

　　Younger people tend to grab news in short bursts, showing little patience for long format, in-depth stories.

　　Still, Maness thinks news organizations with serious content can win them.

　　“They may not go in depth, but they have a general sense of what is going on, so I think thereis a real opportunity for news brands to build out depth, context and think about those newnarratives in different ways," he said.

　　Some online news companies have found their niche by focusing on particular issues or newsbeats, often on a local or state level.

　　One of the most successful is the Texas Tribune, which covers public policy and politics in thestate with funding that includes private donations and sideline business ventures.

　　This could be a model for other news sites, according to Jake Batsell, who works under afellowship at the Texas Tribune. He spoke to VOA via Skype.

　　“You are basically trying to find five or six streams of revenue that almost operate as mini-businesses that collectively combine to generate enough revenue to keep you in business,"said Batsell.

　　The Texas Tribune has won acclaim for its stories and is slowly building a statewide audiencethrough what Batsell says is integrity based on financial diversity.

　　“If a donor were to try to exert influence and control the news content, they have morebacking and more standing to go back to that person and say, ‘Here is your donation back'",he said.

　　Batsell says such news organizations keep a watchful eye on government, but theireffectiveness ultimately relies on a large audience among the citizens whose interests theyserve.

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